This project originated from the need of a club in Milan to advertise an event. This event was about ‘Dia de los Muertos’, the famous Mexican holiday. Therefore, the creativity had to reflect the importance and traditions of the Mexican festivity, such as colours and symbols. After researching on this famous holiday, I chose a varied color palette and different Mexican symbols such as skeletons, flowers and musical instruments. The advertisements had to include the date and location of the event, musical guests, DJ sets and special performances. I designed the entire project in Illustrator.