The project aimed to create an e-commerce, using Figma, for an online store of Italian snacks and beverages especially for those living abroad.
The brand identity was based on cold colors reflecting the cheerful spirit of the brand.
//Figma, Photoshop, Illustrator
PROCESS:
For this project, I took inspiration from my personal experience abroad. While I was living in the United States, in addition to missing my family, I missed my beloved Italian food. For this assignment, I decided to create an e-commerce selling Italian drinks and snacks. Delivery is available worldwide, so everyone can take advantage of it. First, in Illustrator, I chose a colour palette and created the logo trying to unite the two main things in this project: food and Italy. After that, I moved to Figma and started to organise the layout of the different pages. I created a menu that included: home, products, brand, box, blog, new arrivals, offers, about us and contacts. I chose all the products I wanted to sell and created a shop with a cart and payment. One thing I wanted to offer was special boxes, so in Photoshop I put together all the similar products and created the Bites Of Italy boxes. In the end I created mockups to bring the brand to life and to show the mobile version of the project